5 ways to improve sales and customer Engagement
In today’s business landscape, just having a good product , well packaged and a market site is not enough.
Customer Engagement and sales is your power game.
While certain businesses are able to gain attention and new customers, other brands suffer a fierce competition amd lose customers.
To actively engage your customers and drive the kind of sales that you seek, you need to build brand loyalty.
What is all these that I am saying?
To further understand this concept, here are five well drafted measures, proven and tested to help you develop and improve customer engagement and retain them for your sales.
If you practice these five steps properly, you could turn some of your customers into brand advocates.
1. Personalise your customer experience;
Customer experience is key for every business that wants to stay competitive in 2024 and beyond. Personalisation of customer experience should be the number one prerequisite for every business brand that wants its customers coming back.
Customers tend to be restless and lose interest when shopping online and they tend to move to other sites when they don’t get value from your site.
To keep them glued to your site, tailor your content (products and services) according to needs and preferences, then segment customer data based on former purchases.
2. Create interactive measures;
Customer interaction is a market strategy that keeps your customers reminded of your brand. Incorporate newsletters, customer feedbacks, and regular updates into your market strategy to capture their interest. This will also keep you informed about their choice of product and their views about your services.
3. Embrace Omnichannel marketing;
This marketing strategy ensures consistent messaging across all brand sites, be it newsletters as a reminder for a new product, a thank your message for a purchase, email listing and all .
Brands looking to shatter the glass ceiling should invest in marketing automation tools to streamline communication and deliver targeted messages across all social media platforms and website.
In a world where businesses are constantly pushing and shoving, Omnichannel marketing seems to be gaining weight in the marketing space.
Every serious brand in 2024 should embrace Omnichannel marketing strategy to gain visibility and remain relevant in the eyes of their customers .
Also, develop a message style brand voice for all messaging materials to maintain a consistent tone for all those who visit your site.
4. Leveraging the power of social proof.
In the book ‘why we want you to be rich’ Robert Kiyosaki calls leverage the ability to do more.
To achieve more with your business and retain your customers, showcase positive experiences from your customers through social reviews . This will improve your brand credibility.
Demand for customer reviews on products, testimonials and respond to great reviews on your comment section.
Then post all these on your social media pages, websites, and customer materials through channeled messages.
This strategy will improve customer engagement and also increase sales.
5. Reward Loyalty;
We all love loyalty but we hardly reward it. Creating an incentive for your loyal customers is a great way to to repeat purchase and referrals.
Creating an incentivized programme for your brand will generate more sales and turn satisfied customers into brand advocates.
Offering a based on system of points scored, during shopping, customers week incentive, discount for referrals and such in either cash or kind would leave customers happy, then implement a customer review reward for customers who regularly visit your site or page.
These loyalty incentives will encourage customers to stay engaged with your brand at all times.
Your can spark customer engagement and retain them by following these five steps above.
Remember, marketing is all about creating a win-win where customers fill valued and business reap the reward of customer loyalty.
Ready to take your customer to the next level? Read our post on 14 Marketing Strategies for Small Business Owners to Promote Goods & Services and discover various ways to make make your business better.
Photo credit; Thomas Anunziata
